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Smart Watch "Nexus" - Between virtual and reality

  • 作家相片: Brook Young
    Brook Young
  • 2021年7月26日
  • 讀畢需時 1 分鐘



  • Do not "kidnap" the elderly with modern technology aesthetics

  • Try not to speculate on consumer psychology across ages and genders

_ To Lifesense






# One present from daughter to father #

Target user age/gender:55-75,Men

Target purchaser age/gender:35-45,Women





Blurring the boundary between virtual and reality, alleviating the fear and anxiety of contemporary old people about the unknown .



For them, it’s better to be just a watch

“ Even if you are older, don’t extinguish your inner passion for life "


For them, it’s better to be just a watch

“ Even if you are older, don’t dislike your inner curiosity about new things "


For them, it’s better to be just a watch

“ Even if you are older, don’t give up your inner persistence to the original intention "


For them, it’s better to be just a watch

“ Even if you’re older, don’t weaken your enthusiasm for things "


For them, it’s better to be just a watch

“ Even if you are older, don’t condone your inner anger towards things "


Prototype




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